The Alphabet Google said Tuesday that it would put artificial intelligence into the hands of more internet surveillance while teasing a $ 249.99 per month reconciliation for its energy users, its latest attempt to protect growing competition from beginnings like Openai.
Google revealed plans at its annual I/O conference at Mountain View, Calif., Who has adopted an increased emergency tonne as the growth of the generation challenged the long fortress of the technology company for organizing and receiving information online.
In recent months, Google has become more aggressive in claiming that she has captured competitors after appearing on flat legs after the Microsoft -backed Microsoft -backed chat.
The General Director of the alphabet Sundar Pichai said at the conference: “Papadajti, we have been able to offer the best models at the most effective price point.”
His assistant app now has more than 400 million monthly active users, Pichai said.
In a major update, the company said consumers across the United States can now pass Google’s search in “Mode AI”. Displayed in March as an open experiment for testing users, the feature distributes with standard web fee in favor of computer -created answers for complicated questions.
Google also announced an “he ultra plan”, which for $ 249.99 provides users with the highest limits in it and early access to experimental tools such as Project Mariner, an extension of the internet browser that can automate the mouse keys, and to think deeply, a version of its high -rack model that is more capable of reasoning. complex.
Mimi is comparable to $ 200 monthly plans by model developers AI Openai and Anthropic, underlining how companies are exploring ways to pay the excessive costs of developing it. The new Google plan also includes 30 Cloud preservation terabaj and a YouTube reconciliation without ads.
Google already offers other reconciliation options, including a $ 19.99 service per month with access to some skills unavailable to most free users and cheaper plans with additional cloud storage. Last week, the company told Reuters it had signed more than 150 million subscribers on those plans.
At the same time, with the use of the chatbots maturity consumer, the investors will follow the degree to which Google is aggressive in breaking its search business line, which makes up the majority of $ 350 billion in $ 2024.
Earlier this month, alphabet shares lost $ 150 billion in market value within a day after an Apple executive testified in one of the Google Antitrust cases that he had triggered a decrease in Apple’s Safari internet browser.
On the other hand, some analysts reassessed how to measure the dominant part of Google’s search market, which has been about 90% of traditional metrics for years.
A Bernstein analyst scored this month set the figure at 65% to 70% when calculating the use of chatbots. Wells Fargo analysts estimated that Google’s market part could drop to less than 50% in five years.
Analysts quoted a behavioral change by attracting customers to chatbots, where they used to use traditional search engines.
Google’s market position can be further shaken by the outcome of legal challenges, in particular a pair of antitrust cases brought by the Department of Justice, which is seeking the forced sale of technology giant parts, including its chrome browser.
Investing in it calculates the majority of $ 75 billion in the alphabet in estimated capital costs this year, a dramatic increase from $ 52.5 billion to 2024 the costs reported by the company. In April, Pichai repeated those spending plans despite market uncertainty about tariffs.
Google has injected him more into his essential search engineer over the past two years, mainly through the summaries of he, generating summary of one that is increasingly emerging at the top of traditional links on the respective websites, and the mode, an experimental version that he uses more intensely to respond to complex research.
Pichai on Tuesday also announced other advancements they show, including an updating of Google’s video conference software that would translate meetings between English and Spanish in real time.
And Pichai displayed Google Beam, Harduer who makes video chats feel like they are developing in person, in partnership with HP and based on Google’s project.
The company began experimenting with the introduction of advertising in the summary last May, though it has avoided any radical changes that would shock the boat.
Meanwhile, Google is expanding other revenue streams to make money. Last week, the company told Reuters its consumer reconciliation service on its Google One had exceeded 150 million subscribers assisted by “millions” customers who were registered for a $ 19.99 per month with access to the skills unavailable to most free users.
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