YouTube launched a new weekly podcast table on its platform as the alphabet-owned company enhances competition with Spotify and Apple in the developing audio market.
“The Joe Rogan Experience” led the Podcast Graph debut Weekly Top, which lists the US podcast based on Total Watch Time, followed by “Kill Tony” and “Rotten Mango”.
“Kill Tony” is a podcast of live comedy organized by Tony Hinchcliffe. In October, Hinchcliffe faced considerable reactions after making controversial remarks at a Donald Trump rally in Madison Square Garden during which he referred to Porto Ricos as a “waste island of waste”.
Other visible podcasts in the table include “48 hours”, a real series of crime by CBS News (No. 4), “Shay Shay Club” by Shannon Shannon Shannon Shay (No. 7), “This Weekend Past” by interpreting former MTV “Rules Von (No. 8) Megyn Kellyn (No. 19).
The new Youtube ranking feature is expected to provide increased visibility podcasters and help viewers find content in the trend, mirror tools already offered by competitive platforms.
According to Edison Research, YouTube has already exceeded Spotify and Apple Podcast as the highest platform where Americans consume podcast.
The company says podcast generates more than a billion monthly views on the platform.
“YouTube is just not a place where you release your content from other sources,” said Ben Meiselas, co -founder of the progressive political show “The Meidastauch Podcast,” CNBC said.
“We want to focus on making youtube a channel just like people watch cable news.”
Meiselas, whose podcast entered no. 5 on the board, highlighted the economic advantage of the platform, stressing that YouTube offers the best cost-mile (CPM) rates-Cost language elaboration for thousands of impressions-as its competitors.
The growth of video podcasts has been one of the 2025 media determinant topics, as platforms compete for advertisers seeking high-committed formats.
Spotify has expanded its podcast offers. Swedish -based Streamer reported over $ 100 million in global payments for podcasters in the first quarter of this year.
However, Youtube remains the prevailing player in terms of the income of the Creator and the audience scale.
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