Veteran campaign strategy James Carville warned Democrats on Tuesday that the use of left -wing political jargon is alienating convincing voters.
Before the election, Carville has fought to remove the Democratic Party away from left -wing politics that have removed most of the electorate.
In his “Political War House” Podcast, Carville explained how he would give today’s candidates a “messaging box”, showing key ideas to focus on criticizing their opponents who will be associated with voters, such as “corruption” and “security and security”.
He then continued to share a long list of words that the party must hit from their vocabulary, explaining how each either join or alienate the voters.
“Don’t use” generation change “because there are many people who are older. Why do you want to limit the appeal of your youth message?” he warned. “Believe me, the generating change is coming whether you want it or not. I received news for YA.”
He added, “Do not use words as ‘structural’. We are not attacking the structural issues in the world now.
Carville also warned against the use of “net capital”, saying to use “equality” instead. “People essentially don’t know what [equity] It means and if they know what it means, it looks like you are trying to force a result. “
He then seemed to call politicians like Senator Bernie Sanders, I-Vt., And Rep. Alexandria Ocasio-Cortez, DN.Y., who are running a “oligarchy” tournament.
“This is another stupid word,” oligarch “. Who in F -k knows what an oligarch is? Everyone knows what a thick cat is, everyone talks about what is a thick cat.”
Meanwhile, the word “community”, said Carville, has just been colored by politics.
“I wouldn’t use the word” community “. I have nothing – nothing bad with the word ‘community’. Nothing bad to be in a community.” I wouldn’t use either “lbgqt+” or whatever it is. I just call people gay, or lesbian, or trans, or don’t know. “
Carville argued that using such terms, “You are simply trying to tell people how smart you are. Do not use such words. Do not use words as’ intersection.”
He shared a story to hear a panel in the pandemia as they talked about the intersection.
“I literally thought they would pass on board on the radio ecstasy,” he said. “Okay it’s a real thing. No one uses the term” intersection “except npr.”
Carville concluded that, in the adage mode, “a mind is a terrible thing to lose”, “a word is a terrible thing to lose.”
“You know that Mark Twain said famously, ‘the difference between the right word and an almost right word is the difference between lightning and a lightning bug,” “Carville added.
“So when you listen to your chosen representatives, you listen to Democrats or listen to wise people who use words that are not the right word, let them know that that kind of language is not helpful. It does not mean that you are a bad person, it is simply not useful, you are losing an opportunity to disrupt your issue.”
“Be lightning, don’t be a lightning problem,” he advised.
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